originally posted at pitchforkmedia.com
Nike Campaign "borrows" Album Art
Rob Kleckner reports:
Exhibit A: Classic cover art of Minor Threat's self-titled 1984 compilation.
Exhibit B: Nike Skateboarding's poster image for its "Major Threat" 2005 East Coast Tour.
You don't need a degree in graphic design to notice the similarities here. They're the fucking same. Oh, wait-- one is blue, not red, one says Major, not Minor, and, uh, okay, there are some Nike logos tossed in there. It sort of brings to mind that old interview in which Vanilla Ice attempted to defend the difference between "Ice Ice Baby" and "Under Pressure" ("dun dun dun duh-duh-duh dun" vs. "DUN dun dun dun duh-duh-duh dun").
Come on, Nike, your Swoosh is one of the most iconic brand images in the world-- perhaps a tiny notch below the Golden Arches and maybe Coca-Cola. We understand that trading on the image of a legitimately punk rock, anti-corporate institution will lend some desperately needed credibility to your marketing campaign for the hearts of adolescent skate kids. But doesn't knowing full well that that institution-- in this case the venerable Dischord Records-- would never grant you permission for the use of that image, and just steamrolling the fuck over them anyway because your lawyers can beat up their lawyers negate the very ideals with which you're attempting to equate yourselves? I mean, there's unethical and then there's just flat-out mercenary.
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