Primo Beer - It's back!

Primo beer is back after being discontinued some 10 years ago. Primo was the best selling brew in Hawaii, becoming iconic of the islands.



In a strange twist the company is now owned by Pabst, the preferred cheap brand for hipsters on a budget. It will be interesting to see how if at all the taste has changed.

Bottles will be available in limited quantities at first at places like Pali Bottle Shoppe, Sue's Mini Mart, and Ewa Pantry. It will also appear on tap at a number of places and eventually at larger liquor retailers like Tamura's.

Pabst reports that they will donate a portion of the sales from each case of Primo to the nonprofit Outrigger Duke Kahanamoku Foundation.

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